Empower Your Message with Video
Alchemy video provides video and motion-graphics production, helping everyday people, entrepreneurs, and companies add attention grabbing media. With listening, editing, and modern equipment, Alchemy Video tackles every project, regardless of size, with passionate creativity. There are no small gigs. Some of the many completed productions include: training films, graduations, professional speakers, recitals, and numerous special events. Timely communication, attention to detail and being proactive are the main goals with every project. I love the “mom and pop” client as much as the corporate sized. To expand my business in recent years, I have started providing graphic design.
Al Herr & Alchemy Video
The Multimedia Man
For 20+ years I have been providing multimedia for a variety of projects, with an eye for engagement, creativity, humor and, innovation. I chose the word alchemy, because of its powerful symbolism; taking basic ingredients and creating something unique with them. Below, I highlight three key areas I focus on for success: Client Interview, Communication and Creativity.
Client Interview
• An in dept interview with the client about their project is crucial.
• Where and how are they going to use the multimedia?
• How do they want to impact viewers?
• What style are they trying to achieve?
• What is their time frame for completion?
Communication Skills
Pre-emptive client updates and pre-event meetings with location staff, are just a few of the habits I've acquired during my career. I try to connect with every client and build rapport; it helps me understand what the client wants.
Creativity & Innovation
Creativity requires courage to follow your impulses and try something new. I like to think out-of-the-box initially, igniting my creativity, and then make adjustments, until the client is happy. I don't use powerful special effects if that detracts from the video message.
Recent Clients
A Variety of Projects
Making Others Look Good
Regardless of the client, I'm always driven to find what's unique about their project by asking questions, trying to connect personally, and incorporating this information into the look of the video.
Project Highlights
A glimpse of a few of the projects completed over the years.
Advantages of hiring a Pro
A friend made a video about his business. Can it be improved? Here's what an experienced editor can do with some subtle and not so subtle editing.
The Music Recital
This music recital excerpt (filmed before 4k, many years ago) shows the value of multi camera angles and what you can do with a little creativity. The key is to listen to what the project is telling you.
Intelligent Office Promo
A small business promo combining music, tracking shots and creativity. There are no "nuts and bolts" projects. Every client is an opportunity for creativity.
Rufus Stevens, Speaker
Who wouldn't want to edit Rufus Stevens speaking! Equally motivational and inspirational, Rufus Stevens's mere presence is powerful, but wait until you hear the voice.
Pfizer Special Event
A customized, humorous video for Pfizer, poking fun at at new employee training. We all need to laugh at ourselves, and humor can be a powerful tool to use within a video.
Motion Graphics &Graphic Design
Adding motion to graphics can take it to the next level and empower your message.
Motion Graphics
Motion Graphic Example
Completed using Apple Motion.
Excerpt; motion Graphic project
This excerpt from a project, a tribute to a graduating athlete, involved hundreds of photos from a stellar career, and was done in Apple Motion.
Motion Graphics
Animation piece for The Association of Image Consultants. Subtle timing, music and movement are everything.
Animated GIF
A simple animated gif for my Toastmasters club focused on texture.
Motion Graphics and Graphic Design Trailer
All motion graphic and graphic design projects.
Software Experience
Final Cut Pro
Premiere
Apple Motion
Pixelmator
Elementor/WordPress